HormoFlow Terms of Service
Last updated: 10 October 2026
These terms cover your use of hormoflow.com, the HormoFlow app and our coaching programmes, provided by Hormo Flow Ltd.
1. About these terms
These terms are a contract between you and Hormo Flow Ltd (“HormoFlow”, “we”, “us”), a company registered in England and Wales (company number 16884793), registered office 797 Cranbrook Road, Ilford IG6 1JA, United Kingdom.
They apply when you use our website, take the free assessment, use the HormoFlow app or join a coaching programme. Please read them before you buy. If anything is unclear, email info@hormoflow.com.
How we use your personal information is explained in our Privacy Policy.
2. What HormoFlow is, and what it is not
HormoFlow provides lifestyle coaching and education on sleep, nutrition, activity, stress and daily routine, to support hormone and metabolic health. Our consultants include a registered pharmacist, a medical doctor and qualified nutrition advisers, acting as coaches.
If anything in your assessment or coaching suggests you should see a doctor, we will tell you. Results vary from person to person, and we cannot guarantee any particular health outcome.
3. Who can use HormoFlow
You must be 18 or over and live in the UK to join a programme. HormoFlow may not be suitable if you are pregnant, have an eating disorder, or are being treated for a serious condition. Please check with your doctor first, and tell your consultant about any condition or medication that could matter.
4. Your account
Please give accurate information and keep your sign-in details private. You are responsible for activity on your account. Tell us straight away at info@hormoflow.com if you think someone else has accessed it.
5. Programmes and prices
- • AI-supported personal health assessment
- • Monthly 1:1 video call with your named coach
- • Customised targets
- • Gut-friendly eating plan and sleep routine coaching
- • Workout templates
- • 24/7 AI assistant
- • Everything in Advanced, plus:
- • Weekly 60-minute coaching calls
- • Customised meal plans
- • Gut-friendly nutrition coaching
- • Unlimited WhatsApp support
- • Accountability check-ins every 48 hours
Prices are in pounds sterling and include any VAT that applies. Blood tests and other laboratory tests are not included unless a plan clearly says so.
Calls are booked with your consultant at mutually convenient times. If you need to move a call, please give at least 24 hours' notice. Calls missed without notice may not be rearranged within the same billing period. If we have to cancel a call, we will always rearrange it.
6. Payment and renewal
You pay at the start of each billing period, by card through our payment provider, Stripe.
Monthly plans
Renew automatically every month until you cancel.
3-month plans
Renew automatically for another 3 months at the end of each term, unless you cancel. We will email you at least 7 days before each renewal with the date and the amount, so you have time to decide.
12-month plans
You pay for 12 months up front, at a lower price than paying monthly. The plan renews automatically for another 12 months at the end of each term, unless you cancel. We will email you 30 days before each renewal, and again 7 days before, with the renewal date and the amount, so you have plenty of time to decide.
You can cancel any time from your account to stop the next renewal, and you keep access until the end of the 12 months you have paid for. Your 14-day right to cancel (below) applies when you first buy the plan. After that, we don't refund unused months, except where these terms or the law say otherwise.
Price changes
We will tell you at least 30 days before any price change. It applies from your next renewal, and you can cancel before then if you don't want to continue.
If a payment fails, we will let you know and try again. If it still can't be taken, we may pause your access until it is resolved.
7. Your 14-day right to cancel
You have the right to cancel within 14 days of buying a programme, without giving a reason. This is your legal right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.
- If you haven't started: we refund you in full.
- If you asked us to start within the 14 days (for example, by booking your first call): we refund you in full, minus a fair amount for the coaching you have already received, worked out in proportion to the whole plan.
To cancel, use the Cancel within 14 days button on the Billing page of your account, which shows your refund before you confirm, or email info@hormoflow.com. You can use this wording if you like: “I cancel my HormoFlow programme bought on [date].” We refund within 14 days, to the card you paid with.
8. Cancelling after 14 days
You can cancel at any time, as easily as you signed up: in your account settings, or by emailing info@hormoflow.com. We will confirm by email.
Your plan stays active until the end of the period you have paid for, and then stops. We don't refund part-used periods, except where these terms or the law say otherwise, or where we have not provided what you paid for.
9. If we cancel or change the service
If your consultant becomes unavailable, we will offer you another qualified consultant. If we have to stop providing a programme, we will give you as much notice as we can and refund any period you have paid for but not received.
We may end your membership if you seriously or repeatedly break these terms, for example by being abusive to our team. We will normally warn you first and refund any unused period.
10. The AI assistant
The AI assistant explains your plan, results and tasks between calls. It can make mistakes and does not give medical advice. It does not diagnose, prescribe or change your plan; changes always come from your consultant.
Please don't use it, or WhatsApp, for urgent concerns. If you describe an emergency, the assistant will direct you to 999 or NHS 111. How we handle AI data is explained in our Privacy Policy.
11. Using HormoFlow fairly
Please don't share your account, copy or resell our plans and materials, try to break or overload our systems, or use the service to harass anyone. Our plans, content and app are protected by copyright. You may use them for your own personal use while you are a member.
12. Our responsibility to you
We will provide our services with reasonable care and skill, as the Consumer Rights Act 2015 requires. If we don't, contact us and we will put it right, or give you a refund for the part that fell short.
We are responsible for loss or damage you suffer that is a foreseeable result of us breaking these terms or failing to use reasonable care and skill. We are not responsible for loss that was not foreseeable, or for loss caused by you not following advice from your own doctor.
Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law does not allow us to limit. Nothing in these terms affects your legal rights as a consumer.
13. Complaints
If you are unhappy with anything, email info@hormoflow.com. We will acknowledge your complaint within 2 working days and aim to resolve it within 14 days.
14. Changes to these terms
We may update these terms, for example when the law changes or we change our programmes. If a change affects your current plan, we will tell you at least 30 days before it applies, and you can cancel before then.
15. Law and courts
These terms are governed by the law of England and Wales. You can bring legal proceedings in the courts of England and Wales. If you live in Scotland or Northern Ireland, you can also bring proceedings in your local courts.
Questions? Contact us at info@hormoflow.com.
© 2026 Hormo Flow Ltd. Registered in England and Wales, company number 16884793.